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Reach the Global Marketplace
A Canadian Guide to Researching Foreign Markets and Online Sources
By: Richard B. McEachin
HOW THIS BOOK WILL HELP YOU
Written by an expert with over 20 years of gathering and analyzing intelligence material
The executive seeking information on a foreign market must understand that he or she is also asking for information about a different culture and society. This realization is not always forthcoming, unfortunately, because the pressures of business always seem to be about money, the bottom line and making a good deal. If you set aside the balance sheet for a while and look around, you will find that success or failure is dependent upon the actions of people. You will be dealing with people on the other end of the deal who may have a different perception of the world and life. These "foreigners" will also have different laws and conventions to obey when conducting their business.
Foreign trade situations demand a certain degree of patience and discipline as you will soon learn, if you haven't already. You may also learn that doing business is about effective communications born of knowledge and human understanding.
Knowledge and understanding are what this guide to researching foreign markets is about.
ABOUT THE AUTHOR
Richard McEachin is an expert with over 20 years experience in gathering and using hard-to-get information. He has experience as a private investigator, a bodyguard, an advertising executive and is now president of a research company which specializes in litigation support research, competitive intelligence and secondary market research. In this guide, he shares his knowledge with you and shows you the elements of successful foreign market research and intelligence gathering.
CONTENTS Why Export? How to Use This Guide Entering the Global Marketplace How to Find a Researcher Choosing an Outside Researcher Ethics What a research report should look like and tell you? The Intelligence Cycle The Research Process Getting Started Best Sources On-line What To Look For
1. Political Climate and Culture Economy Interest rates Banking system
2. Demographics Social welfare and institutions Real Estate StatsCan Reports Syndicated Studies
Government Regulation Tariffs and taxes Nontariff barriers Regional Trade Associations Competitive Offerings Culture Economic Development Purchase and Distribution Patterns Climate and Geography Applications
4. Advertising Newspapers Television Radio
5. Competition The market Competitors Descriptions of subsidiaries
6. Source of Product and Equipment
9. Foreign Currency Control
10. Restrictive Trade Practices
11. Contract Law
13. Labour Law
14. Logistics Transportation Customs documentation Geography Infrastructure situation Communications - E-mail, telex, telephone, fax Security concerns Getting on the Internet
15. Personal Security & Safety Travel advisories Terrorism, kidnapping, & crime Travel arrangements Peculiar laws Local policing Private security services Travel tips
What is Available On-line The Internet List of Sources Reference Books Book Sellers CD-ROM Useful Associations and Organizations Database Vendors
Reach
the Global Marketplace - A Canadian Guide to Researching Foreign Markets and
Online Sources by Richard B. McEachin, 193 pages; ISBN
978-0-920847-92-3; softcover; published in 1995; Canadian: $24.95.
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