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Entrepreneurship and Starting a Business
Confederation College Entrepreneurship Series
Entrepreneurship and Starting a Business provides a comprehensive introduction to entrepreneurs and what they do, and is a must-read for anyone who has aspirations to start and run their own business. The book examines entrepreneurs, their values and behaviour, and factors that contribute to their success and failure. It also takes an in-depth look at how they spot business opportunities or come up with business ideas.
Entrepreneurs are very much the captains of their own ship and as such need to understand the managerial role that they must play in their new venture. The book provides an overview of this role and advocates a "damage control approach" to business start-up. Finally, the book includes a business opportunity assessment tool for use in analyzing and evaluating a business opportunity’s potential for commercial success.
ABOUT THE AUTHORS
Graham Clayton (Ph.D Cand.) is an economist, former small business owner and educator with an extensive background in the design and teaching of post-secondary business programs at Confederation College and in the USA, Caribbean and Ukraine. He has held a number of management positions at Confederation including Director, Centre of Entrepreneurship for the Northwest, and Director, Institute for Global Entrepreneurship and Electronic Commerce.
Jason Ozbolt (M.I.M.) is an international business specialist. As a former staffer at Confederation’s Northwest Enterprise Centre, he worked on a variety of entrepreneurship programs. Jason currently works in the Career Services Department and teaches some business courses.
CONTENTS
SECTION 1: Becoming an Entrepreneur SECTION 2: Different Types of Entrepreneurs SECTION 3: Successful Entrepreneurs SECTION 4: Why Businesses Succeed and Fail SECTION 5: Entrepreneurship and the Individual SECTION 6: The Business Idea SECTION 7: The Damage Control Approach to Starting a New Business SECTION 8: Basic Business Functional Areas SECTION 9: Visualizing Your Business Operation SECTION 10: Business Opportunity Assessment SECTION 11: The Entrepreneurial Career Path – A Summary
Entrepreneurship and Starting a Business Confederation College Entrepreneurship Series, 110 pages, ISBN: 978-1-55270-090-7; softcover; published in 2002; Canadian $24.95.
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OTHER BOOKS IN THE CONFEDERATION COLLEGE ENTREPRENEURSHIP SERIES
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