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The Entrepreneur and the Business Idea
Confederation College Entrepreneurship Series
If you ever wondered what entrepreneurs are like; where they look for business ideas and opportunities, and what kinds of thinking and tools some of them use in their approach to a possible business start-up, then this introductory book should prove very helpful to you. It includes both a self-assessment and a business opportunity assessment tool, and advocates a "damage control approach" to getting into business.
ABOUT THE AUTHORS
Graham Clayton (Ph.D Cand.) is an economist, former small business owner and educator with an extensive background in the design and teaching of post-secondary business programs both at Confederation College and in the USA, Caribbean and Ukraine. He has held a number of management positions at Confederation including Director, Centre of Entrepreneurship for the Northwest, and Director, Institute for Global Entrepreneurship and Electronic Commerce.
Bryan MacKay has been the Coordinator of the Entrepreneurship Certificate Program at Confederation College for 12 years. He has owned and operated several small businesses, and has taught a variety of entrepreneurship and business management courses both at the College and in Eastern Europe.
Jason Ozbolt (M.I.M.) is an international business specialist. As a former staffer at Confederation College’s Northwest Enterprise Centre, he worked on a variety of entrepreneurship programs. Jason currently works in the Career Services Department and teaches some business courses.
CONTENTS
Section 1: Becoming an Entrepreneur Section 2: The Business Idea Section 3: The Trilogy of Needs Section 4: Entrepreneur Success and Failure Section 5: Business Opportunity Assessment
The Entrepreneur and the Business Idea Confederation College Entrepreneurship Series, 50 pages, ISBN: 978-1-55270-089-1; softcover; published in 2002; Canadian $14.95. 
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OTHER BOOKS IN THE CONFEDERATION COLLEGE ENTREPRENEURSHIP SERIES
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