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e-Business for Beginners

How to Build a Web Site

that Brings in the Dough

By: Incorporated




How to Use E-Business to Expand Your Business

Written for both new and existing businesses, this book introduces you to business on the Internet.  It shows you how to create your own Web site, conduct e-commerce, attract customers and get paid.

Take a look at why e-commerce is so important today. Learn about Electronic Data Interchange (EDI) which is involved in Business to Business (B2B) relationships and e-tailing in the Business to Consumer (B2C) area. Examine the shift to broadband connections and why it's so important.

Learn about what's involved with Web hosting. Take a look at Web authoring software which will help you set up your own Web site and then find out how to make your site user-friendly. Find out how to conduct e-commerce and read reviews of  software which will permit your shoppers to order online from you and then pay you.

Find out about search engines and how to improve your ranking with them in the chapter on search engine optimization. Take a look at the effectiveness of banner ads, pop-up ads, Web rings and the importance of links to other sites.

Learn how to keep the name of your business in front of your customers with permission-based e-mail and e-newsletters. Find out the significance of viral marketing and the importance of referrals and affiliate programs.

Take a look at the phenomenal success of eBay and what's involved in selling through their auctions and in opening an eBay Store. Consider some of the alternatives to eBay.

How to use traditional marketing to drive traffic to your site and the co-op advertising program offered by eBay to its Powersellers.

You will find out how to plan for e-commerce and what it's going to cost. Take a trip into the future and find out why e-commerce will be so important for the survival of your business in the years to come. Get all the information you need to get started by using e-business to expand your business!



Introduction - What is E-Commerce?

Chapter 1  - What is Web Marketing?

Chapter 2 - Using the Web for Market Research and Product Pricing

Chapter 3 - How Much Business Is Being Done Over the Web?

Chapter 4 - Electronic Data Interchange (EDI)

Chapter 5 - Retail E-Commerce or E-Tailing

Chapter 6 - The Communications "Pipe" from the Viewpoint of Selling Online

Chapter 7 - Create Your Own Web Site

Chapter 8 - E-Commerce Software

Chapter 9 - Make Your Site User Friendly

Chapter 10 - Search Engine Optimization (SEO)

Chapter 11 - Banner Ads, Pop-Up Ads, Web Rings and Links to Other Sites

Chapter 12 - E-Mail and E-Newsletters

Chapter 13 - Viral Marketing & Affiliate Programs

Chapter 14 - The eBay Alternative

Chapter 15 - Other Options Besides eBay

Chapter 16 - Offline Advertising & Promotion

Chapter 17 - Planning Your E-Business

Chapter 18 - What's It Going to Cost?

Chapter 19 - The Future of E-Business


e-Business for Beginners: How to Build a Web Site that Brings in the Dough by: Incorporated:  softcover; 184 pages; ISBN: 978-1-55270-280-2; published in 2007;  Canadian: $29.95.  



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