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17 Books to Help You

Learn about the process of disintermediation to cut out the middleman and increase your profit margins. Reviews different methods of direct marketing Softcover; 160 pages, ISBN 978-1-55270-352-6;  Canadian: $24.95.   MORE INFO

The Internet offers new opportunities to advertise your products or services. How to increase your sales by using the Web in conjunction with offline advertising. Softcover; 146 pages, ISBN 978-1-55270-351-9;  Canadian: $24.95.   MORE INFO

Expand Your Canadian Business Using eBay

Everything Managers Need to Know to Start Successfully

PUBLISHED in 2008

Written in non-technical language, this book will help every Canadian small business person make effective use of eBay to increase their sales to domestic and foreign markets. It covers issues specific to Canadians (unlike most other books which are written for Americans). 226  pages, ISBN 978-1-55270-328-1 softcover, Canadian: $34.95  MORE INFO

PUBLISHED in 2008

Inexpensive digital camcorders offer great opportunities to improve communications with customers, employees and shareholders. This book covers the equipment and software required together with tips on post-production editing and hints on creating great content.  Softcover; 116 pages; ISBN: 978-1-55270-303-8;  Canadian: $24.95.  MORE INFO 

Increasing Your Sales Using eBay™

Easy Ways to Expand into Domestic and Foreign Markets

Written in non-technical language, this book will demonstrate eBay's role in the product cycle so that every business can make effective use of eBay to increase their sales in domestic and foreign markets. How to list products for auction and get paid.  How to open an eBay store. How to get positive feedback and integrate eBay into existing operations. 138 pages; ISBN: 978-1-55270-251-2  Canadian: $24.95    MORE INFO     

How to Build a Web Site that Brings in the Dough

Written for both new and existing businesses, this book introduces you to business on the Internet. It shows you how to create your own Web site, conduct e‑commerce, attract customers and get paid. Reviews Web authoring and e-commerce software. How to make your Web site user-friendly perform search engine optimization.  184 pages; ISBN: 978-1-55270-280-2 Canadian: $29.95    MORE INFO  

Web Marketing for Small

This book shows you how to advertise and sell your products or services on the Web. Learn the basics of Web marketing and some of the challenges facing online merchants. Find out how to use the Web for your market research and how to prepare your Web marketing plan. Web marketing is a great way to expand your business. This book will provide you with all the information you need to get started. 132 pages, ISBN 978-1-55270-119-5 softcover,  Canadian $24.95  MORE INFO

Bulletproof Salesman:

A Lively Guide to Enhance Your Sales Techniques

By: Steven Travis Smith & Bruce D. Seymour

Strategies to Help You Bridge the Gap Between Textbook Training and the Real World of Selling. A humorous, yet practical guide to selling. It’s written using a tag-team approach between the authors. It explains how they’ve completely screwed-up over the years and yet survived to avoid making the same mistakes again. Readers learn from their failures as well as their victories accrued over decades of selling experience.  231 pages, ISBN 978-1-55270-209-3 Softcover Canadian $29.95  MORE INFO  

Use the Power of the Internet to Increase Your Sales

By: Learn2succeed.com Incorporated

This book shows you how to advertise and sell your products or services on the Web. Learn the basics of online selling and some of the challenges facing online merchants. 206 pages, ISBN 978-1-55270-210-9   Canadian $29.95 MORE INFO  

Marketing for Beginners

How to Get Your Products into the Hands of Consumers

By: Iain Williamson

Covers the basics of marketing for new entrepreneurs. How to make people aware of your products. How to get them to buy. How to get products into the hands of consumers. Traditional channels of distribution versus direct marketing. One-on-one marketing versus mass marketing. A look at the Internet as a marketing tool. Ways to promote and advertise your products. After-sales service and the lifetime value of your customers. Sources of marketing information. The author has been marketing products for 20 years. 215 pages, softcover; ISBN 978-1-896210-97-1; Canadian $29.95     MORE INFO        

Marketing Beyond 2000

Why you will have to use the Internet to market your 

goods or services in the 21st. Century

By: Iain Williamson

The Internet will become an awesome marketing tool in the 21st. Century. Learn how its current limitations are being overcome. Take a look at the future of radio, TV and newspapers. Glimpse at the marketplace of the future. The author says it's up to you to take advantage of this tremendous marketing tool. Find out how! 194 pages, ISBN 978-1-896210-66-7; softcover; Canadian $27.95  MORE INFO        

Successful Direct Mail Marketing in Canada

A Step-by-Step Guide to Selling Your Products 

or Services Through the Mail

By: Iain Williamson

Techniques to Make Money in the Highly Competitive Direct Mail Market. Direct mail as an inexpensive way to reach customers. Ways to keep your costs to a minimum. How to save on postage by using bulk rates. How to get the most out of your computer. The author has over 15 years experience in selling by direct mail. 114 pages, softcover; ISBN 978-1-896210-39-1; Canadian $19.95.  MORE INFO       

Selling by Mail Order and Independence

By: Donald Lunny

Your step-by-step guide to seeking independence with your own mail order business. Also invaluable, if you are an established business owner who wants to add a mail order department or to purchase an existing mail order business. Learn the essentials from Donald Lunny, who is a business consultant with over 25 years experience in sales, marketing and promotion in Canada. 109 pages; Softcover; ISBN 978-0-920847-24-4 Softcover:  Canadian $16.95 plus     MORE INFO     

Secrets of Successful

Advertising and Promotion

Practical Steps to Growing Your Business

By: Don Varner

Covers all the basics of advertising and promoting for business. How to prospect for more customers. How to increase the average size of your sales. Author, Don Varner, is an expert with many years of experience in this area. 158 pages; Softcover; ISBN 978-1-55270-002-0 : Canadian $24.95  MORE INFO     

Anybody Can Sell!

Sales Strategies to Increase Your Business Profits

By: Don Varner

Written for those who have started a business and have limited selling experience.

• Covers creative marketing and sales presentations.

• Hints on self-motivation and how to handle rejection.

• Discusses different kinds of buyers and how to handle them.

102 pages; ISBN 978-1-55270-004-4; Softcover: Canadian $18.95.    MORE INFO     

The Basics for Sales Success

An Essential Guide for New Sales Representatives, Entrepreneurs and Business People

By: Bill Sobye

An introductory book which covers the basic points on how to:

• Find customers

• Study your prospects

• Dress for success

• Handle "the butterflies"

• Set goals

• How to include humour

• Success and rejection

• Business versus pleasure

Bill Sobye has 28 years of experience as a Sales Manager. 157 pages; Softcover; ISBN 978-1-896210-65-0: Canadian $24.95  MORE INFO    

Enthusiasm Pays!

How to Use it Effectively in Your Business

By: Don Varner

People love enthusiasm! Learn how to use it effectively in your business:

• How to evoke favourable responses.

• Enthusiasm is a high paid quality.

• Five steps to your success.

54 pages, ISBN 978-1-55270-003-7; softcover, Canadian $14.95.    MORE INFO    

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