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Learn about the process of disintermediation to cut out the middleman and increase your profit margins. Reviews different methods of direct marketing Softcover; 160 pages, ISBN 978-1-55270-352-6;  Canadian: $24.95.   MORE INFO

Expand Your Canadian Business Using eBay

Improve Your Communications with Your Customers, Employees and Shareholders

Inexpensive digital camcorders offer great opportunities to improve communications with customers, employees and shareholders. This book covers the equipment and software required together with tips on post-production editing and hints on creating great content.  Softcover; 116 pages; ISBN: 978-1-55270-303-8;  Canadian: $24.95.  MORE INFO 

The Small Business Guide to 

This book shows you how to advertise and sell your products or services on the Web. Learn the basics of Web marketing and some of the challenges facing online merchants. Find out how to use the Web for your market research and how to prepare your Web marketing plan.  A great way to expand your business! 132 pages, ISBN 978-1-55270-119-5 softcover,  Canadian $24.95  MORE INFO

Strategies to Help You Bridge the Gap Between Textbook Training and the Real World of Selling. A humorous, yet practical guide to selling. It’s written using a tag-team approach between the authors. It explains how they’ve completely screwed-up over the years and yet survived to avoid making the same mistakes again. Learn from their failures and their victories.  231 pages, ISBN 978-1-55270-209-3 Softcover Canadian $29.95  MORE INFO  

By: Learn2succeed.com Incorporated

This book shows you how to advertise and sell your products or services on the Web. Learn the basics of online selling and some of the challenges facing online merchants. 206 pages, ISBN 978-1-55270-210-9   Canadian $29.95 MORE INFO  

Covers the basics of marketing for new entrepreneurs. How to make people aware of your products. How to get them to buy. How to get products into the hands of consumers. Traditional channels of distribution versus direct marketing. One-on-one marketing versus mass marketing. A look at the Internet as a marketing tool. Ways to promote and advertise your products. After-sales service and the lifetime value of your customers. Sources of marketing information.  215 pages, softcover; ISBN 978-1-896210-97-1; Canadian $29.95     MORE INFO        

Marketing Beyond 2000

The Internet will become an awesome marketing tool in the 21st. Century. Learn how its current limitations are being overcome. Take a look at the future of radio, TV and newspapers. Glimpse at the marketplace of the future. It's up to you to take advantage of this tremendous marketing tool. Find out how! 194 pages, ISBN 978-1-896210-66-7; softcover; Canadian $27.95  MORE INFO        

Successful Direct Mail Marketing in Canada

Techniques to Make Money in the Highly Competitive Direct Mail Market. Direct mail as an inexpensive way to reach customers. Ways to keep your costs to a minimum. How to save on postage by using bulk rates. How to get the most out of your computer. 114 pages, softcover; ISBN 978-1-896210-39-1; Canadian $19.95.  MORE INFO       

Selling by Mail Order and Independence

By: Donald Lunny

Your step-by-step guide to seeking independence with your own mail order business. Also invaluable, if you are an established business owner who wants to add a mail order department or to purchase an existing mail order business. Learn the essentials from Donald Lunny, who is a business consultant with over 25 years experience in sales, marketing and promotion in Canada. 109 pages; Softcover; ISBN 978-0-920847-24-4 Softcover:  Canadian $16.95 plus     MORE INFO     

Secrets of Successful

Advertising and Promotion

Covers all the basics of advertising and promoting for business. How to prospect for more customers. How to increase the average size of your sales. Author, Don Varner, is an expert with many years of experience in this area. 158 pages; Softcover; ISBN 978-1-55270-002-0 : Canadian $24.95  MORE INFO     

Anybody Can Sell!

The Basics for Sales Success

Enthusiasm Pays!

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