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Your Guide to Starting & Self-Financing Your Own Business in Canada
Revised 2009- 2010 Edition
By: Iain Williamson
Published December 2009
ABOUT THIS BOOK This book shows you how to start and self-finance your own business. What does it take to go out on your own? Learn where to obtain marketing information and how to establish a marketing strategy. Find out how much capital you really need. Can the business finance itself once it is up and running? Learn how to self-finance a business that has run into trouble. This 2009/2010 Edition has been updated and revised to reflect the many changes that have taken place in the sources of marketing information and on sources of statistical information. A new chapter has been added on operating your business out of your home. A whole chapter is devoted creating your own Web site and another one to e-commerce. There is a chapter on starting a business on eBay and the chapters on computer hardware and software have been revised. These chapters show you how to use computers to run your business more efficiently and save money and time.
ABOUT THE AUTHOR Iain Williamson is an entrepreneur, business consultant and seminar leader. His views have appeared in many newspaper articles. He has also been the guest speaker on a recent CBC Radio phone-in show on starting a business in a recession. In addition, he has appeared on television shows such as: CBC TV's Venture; TVO's MoneysWorth, and Canada Tonight of BCTV and CHCH Television. Iain spent five years as a financial analyst and knows what makes business tick. For fourteen years he operated his own businesses in importing, high technology and manufacturing. He is now a small business consultant and also owns a book publishing business. He writes from his personal experience in the trenches, as an entrepreneur and consultant, and shares these insights with you. Iain holds degrees from the Universities of St. Andrew's in Scotland and Oxford in England. If you want to run your own business, this book should be at the top of your must read list.
CONTENTS
Chapter 1 - The Challenge Chapter 2 - The Entrepreneurial Revolution Chapter 3 - What it Takes Chapter 4 - Is There a Market? Chapter 5 - Traditional Sources of Marketing Information Chapter 6 - Sources of Statistical Marketing Information Chapter 7 - Use the Internet to Conduct Market Research Chapter 8 - Develop a Marketing Strategy Chapter 9 - Set Objectives Chapter 10 - Choosing the Right Computer Hardware for Your Business Chapter 11 - Choosing the Right Computer Software for Your Business Chapter 12 - Create Your Own Business Web Site Chapter 13 - How to Conduct E-Commerce Chapter 14 - Starting a Business on eBay Chapter 15 - Operate Your Business from Your Home Chapter 16 - Identify the Financial Need Chapter 17 - Can You Provide Your Own Capital? Chapter 18 - Some Sources of Support Chapter 19 - Bootstrap Financing Chapter 20 - Lines of Credit & "Barriers" Chapter 21 - Cash Management Chapter 22 - Cost Control Chapter 23 - Other Factors in Bootstrapping Chapter 24 - Self-financing a Business in Difficulty Chapter 25 - Self-financing if Push Comes to Shove Chapter 26 - Planning and Financing from the Public & Private Sectors
Your Guide to Starting & Self-Financing Your Own Business in Canada:
2009-2010 Edition; by Iain Williamson; 340 pages; softcover; ISBN
978-1-55270-362-5;
ISSN 1191-0518; published in December 2009; Canadian $42.95.
Toll-Free Order Desk (Canada & US Only): 1-(877) 879-2669 (9am to 5pm Eastern Standard Time)
To place your order by fax using a credit card, download the following order form and fax to (416) 322-7434
To use the mail and pay by cheque or credit card, please download the following order form and mail to: Productive Publications 1930 Yonge St., #1210 Toronto, ON M4S 1Z4 CANADA
Order Desk for Outside of Canada please phone: + (416) 322-9896 (9am to 5pm Eastern Standard Time)
For enquiries or for rates on overseas shipping charges (outside of Canada or USA) please e-mail: ProductivePublications@rogers.com
Copyright 2010 Productive Publications
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