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Your Guide to Starting & Self-Financing Your Own Business in Canada
Revised 2011- 2012 Edition
By: Iain Williamson
Published July 2011
ABOUT THIS BOOK This book shows you how to start and self-finance your own business. What does it take to go out on your own? Learn where to obtain marketing information and how to establish a marketing strategy. Find out how much capital you really need. Can the business finance itself once it is up and running? Learn how to self-finance a business that has run into trouble. This 2011/2012 Edition has been updated and revised to reflect the many changes that have taken place in the sources of marketing information and on sources of statistical information. The chapters on computer hardware and software have been revised. These chapters show you how to use computers to run your business more efficiently and save money and time. New chapters have been added on Canadian Accounting Software and on Customer Relationship Management. A whole chapter is devoted to creating your own Web site and another one to e-commerce. There is a chapter on starting a business on eBay
ABOUT THE AUTHOR Iain Williamson is an entrepreneur, business consultant and seminar leader. His views have appeared in many newspaper articles. He has also been the guest speaker on a recent CBC Radio phone-in show on starting a business in a recession. In addition, he has appeared on television shows such as: CBC TV's Venture; TVO's MoneysWorth, and Canada Tonight of BCTV and CHCH Television. Iain spent five years as a financial analyst and knows what makes business tick. For fourteen years he operated his own businesses in importing, high technology and manufacturing. He is now a small business consultant and also owns a book publishing business. He writes from his personal experience in the trenches, as an entrepreneur and consultant, and shares these insights with you. Iain holds degrees from the Universities of St. Andrew's in Scotland and Oxford in England. If you want to run your own business, this book should be at the top of your must read list.
CONTENTS
Chapter 1 - The Challenge Chapter 2 - The Entrepreneurial Revolution Chapter 3 - What it Takes Chapter 4 - Is There a Market? Chapter 5 - Traditional Sources of Marketing Information Chapter 6 - Sources of Statistical Marketing Information Chapter 7 - Use the Internet to Conduct Market Research Chapter 8 - Develop a Marketing Strategy Chapter 9 - Set Objectives Chapter 10 - Choosing the Right Computer Hardware for Your Business Chapter 11 - Choosing the Right Computer Software for Your Business Chapter 12 - Canadian Accounting Software Chapter 13 - Customer Relationship Management Chapter 14 - Create Your Own Business Web Site Chapter 15 - How to Conduct E-Commerce Chapter 16 - Starting a Business on eBay Chapter 17 - Operate Your Business from Your Home Chapter 18 - Identify the Financial Need Chapter 19 - Can You Provide Your Own Capital? Chapter 20 - Some Sources of Support Chapter 21 - Bootstrap Financing Chapter 22 - Lines of Credit & "Barriers" Chapter 23 - Cash Management Chapter 24 - Cost Control Chapter 25 - Other Factors in Bootstrapping Chapter 26 - Self-financing a Business in Difficulty Chapter 27 - Self-financing if Push Comes to Shove Chapter 28 - Planning and Financing from the Public & Private Sectors
Your Guide to Starting & Self-Financing Your Own Business in Canada: 2011-2012 Edition; by Iain Williamson; 342 pages; softcover; ISBN 978-1-55270-406-6; ISSN 1191-0518; published in July 2011; Canadian $54.95. 
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Copyright 2012 Productive Publications
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