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Your Guide to Preparing a Plan to Raise Money for Your Own Business
Revised 2011 - 2012 Edition
By: Iain Williamson
Published July 2011
ABOUT THIS BOOK This book is a practical, step-by-step guide to preparing a business plan you can use to raise financing. It shows you how to address the concerns of investors or lenders. It covers points you will need to consider before starting and shows how the plan should be structured. A sample plan is provided by way of example. Learn what to do after finishing the plan and how to use it effectively. A good plan will not guarantee financing, however, it is an essential first step in the search. Without it, you will not get your foot into the door of finance. This book has been revised for 2011/2012. It covers some of the software that could be useful to you in the business analysis and planning process. It also reviews different software packages that you could use to prepare your own plan. It also suggests ways of printing your plan and presenting it to potential investors of lenders. It covers some of presentation software packages that could be useful. This book also emphasizes the importance of the Internet and e-commerce and discusses the tricky balancing act of disintermediation, when you sell direct to the end-user and cut out the middleman. This book contains a wealth of knowledge accumulated over many years. You owe it to yourself to read it before you embark on preparing a plan for your own business.
ABOUT THE AUTHOR Iain Williamson is an entrepreneur, business consultant and seminar leader. His views have appeared in many newspaper articles. He has also been the guest speaker on a recent CBC Radio phone-in show on starting a business in a recession. In addition, he has appeared on television shows such as: CBC TV's Venture; TVO's MoneysWorth, and Canada Tonight of BCTV and CHCH Television. Iain spent five years as a financial analyst and knows what makes business tick. For fourteen years he operated his own businesses in importing, high technology and manufacturing. He now operates Entrepreneurial Business Consultants of Canada and also owns a book publishing business. He holds degrees from Oxford University and from St. Andrew's, Scotland. He has prepared business plans for many clients and writes from firsthand experience which he shares with you. His book is essential reading for every entrepreneur and business owner who is seeking financing.
CONTENTS
Chapter 1 - Introduction Chapter 2 - The Importance of a Deal Structure Chapter 3 - Debt or Equity? Chapter 4 - The Legal Form of Your Business Chapter 5 - Form of the Investment Chapter 6 - The Essential Document Chapter 7 - Spreadsheets are an Essential Aid in Planning Your Business Chapter 8 - Business and Market Planning Software Chapter 9 - Business Plan for a Manufacturer Chapter 10 - Business Plan for a Service Company Chapter 11 - Business Plan for a Retailer Chapter 12 - Business Plan for a Construction Company Chapter 13 - Example of a Business Plan Chapter 14 - What to Do after You Have Finished Chapter 15 - Approaching Investors with Your Plan Chapter 16 - Software to Improve Presentations of Your Plan Chapter 17 - Implications of the Internet and Why it is so Important to Address Them Chapter 18 - Self-Financing and Financing from the Public & Private Sectors
Your Guide to Preparing a Plan to Raise Money for Your Own Business: 2011-2012 Edition by Iain Williamson, 208 pages, softcover, ISBN 978-1-55270-407-3; ISSN 1191-0496; published in July 2011; Canadian $44.95. 
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Copyright 2012 Productive Publications
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